Its Not Whether You Win or Lose ... ?

I first saw this article as a link from the Guardian's Football
page on the web. Very interesting piece by Simon Kuper that ended up proving true when Germany actually did lose to Spain in this Euro competition. It's something to ponder that fans, and
therefore the societies they belong to, are possibly beginning to subscribe to the idea of the beautiful game over winning at any cost (Nike's 'joga bonito' marketing campaign of a couple years
back notwithstanding).