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The new shirts and a lack of identity...

via Chelsea - ChelseaBlog.com

 

A clubs colours and kit are a fundamental part of their tradition and heritage, indeed many would recognise a team because of their uniform before their badge.

Take my side, Arsenal, and the introduction of their famous white sleeves back n the 1930’s. Manager Herbert Chapman introduced white sleeves to the previously all-red Arsenal
shirts in 1934 but how this idea came about depends on which source